Baking Powder

Alsa produces a range of baking essentials, from the famous pink packs of baking powder, known in France as levure chimique or levure alsacienne. Unlike most American brands, Alsa is single-acting, which means that it creates the gas needed for leavening as soon as it is mixed with liquid ingredient


Alsa · Baking powder, pack of 8 sachets · 8x11g (8x0.39 oz)

Vanilla sugar

This sugar is flavored with natural extract of vanilla.


Alsa · Vanilla sugar, pack of 12 sachets · 12x7.5g (12x0.26 oz)


These fool-proof mixes range from vanilla and chocolate flan, to flan pâtissier, to pastry cream, the thick, rich custard used in virtually all of those beautiful creations that you see on display in the patisserie: éclairs, Napoléons, choux, and fruit tarts.

Alsa · Vanilla flan mix · 192g (6.8 oz)
Alsa · Chocolate flan mix · 232g (8.2 oz)
Alsa · Flan pâtissier · 720g (1.6 Lb)
Alsa · Crème pâtissière mix · 390g (13.8 oz)
Alsa · Crème anglaise · 300g (10.6 oz)
Alsa · Fondant chocolate · 500g (17.6 oz)


Make your own crêpes with this buckwheat flour (farine de sarrasin) from Treblec.

Treblec · Buckwheat flour · 1kg (2.2 Lb)
Treblec · Buckwheat flour from Britanny · 1kg (2.2 Lb)

Béghin Say

Specialty sugars

Pearl Sugar

Formed by compacting sugar crystals into larger round pieces, pearl sugar is used to finish choux, cakes, and other baked goods. It retains its crunch after baking.

Béghin Say · Pearl Sugar · 350g (12.4 oz)

Sucre Glace (Powdered Sugar)

The "king" of all decoration, this powdered sugar is for sprinkling on cakes as well as waffles and beignets.

Béghin Say · Powdered sugar · 500g ( 17.7oz)


Poulain is one of the oldest brands of chocolate in France. In the mid-nineteenth century, Victor-Auguste Poulain of Blois envisioned transforming chocolate into a mass-market treat. He produced chocolate bars and hot chocolate mix, and sponsored an advertising campaign, whose images remain familiar today.

Poulain · Grand Arôme, chocolate breakfast mix · 250g (8.8 oz)